Of course, authorized retailers are the backbone of Lottery Sambad eco-system and it would be simply impossible to think about the existence of lottery system in India without the joint efforts of authorized retailers. This guide will assist you in knowing about the functions performed by authorized retailers in Lottery Sambad eco-system and how do authorized retailers play their role as the intermediary link in Lottery Sambad eco-system.
Four Tier Retailer Network
According to the Lotteries (Regulation) Rules of 2010 framed by Government of India, there exists a four-tier retailer network for Lottery Sambad. At the top comes the respective State Lottery Departments of Nagaland, West Bengal and Sikkim, which conduct drawings as well as issue lottery tickets. At the bottom level exist Distributors and Stockists who buy bulk lottery tickets printed through authorized security printing presses. Sub-Agents comprise the middle tier who buy lottery tickets from Stockists and Distribute them further. Finally, at the lowest comes the authorized retailers who sell lottery tickets to participants.
Roles Played by Distributors and Stockists
Both Distributors and Stockists can be taken as the most important intermediaries of Lottery Sambad eco-system because both of them connect state lottery departments with other tiers in retailer network. Authorised by Lotteries (Regulation) Act, 1998 by respective state governments, Distributors and Stockists do a number of tasks such as procurement of tickets, distribution in various districts, record keeping of sales data, collection and deposits daily into respective state treasuries, and disbursal of prize money up to ten thousand rupees on behalf of respective state lottery departments.
Roles Played by Local Retailers
Local authorized retailers may be described as ambassadors of Lottery Sambad eco-system because they serve as mediators between participants and lottery departments. Local authorized retailers include the ticket sellers located in market areas, bus stand stops, railway stations, news agency shops and even fixed booths in cities, towns and villages. It assists the participants in selecting lottery numbers from available ticket numbers.
Verification Standards
Every authorized retailer has to comply with certain standards for verification laid down by the respective state lottery departments. In other words, an authorized retailer is required to have a valid permission letter issued by respective state lottery department, sell lottery tickets through authorized channel, shall not sell tickets to minors less than eighteen years of age, and gives only original lottery ticket with valid serial number, date and time of drawing and stamp of respective state lottery department.
Retail Network Importance
It goes without saying that with the help of the organized retail network, Lottery Sambad eco-system has been able to cover large percentages of people in India. To be more clear, starting from busy streets of Kolkata, to remote markets of Gangtok and Dimapur, organized retail network enables easy availability of lottery tickets among all participants in respective states.
Conclusion
To sum up, authorized retailers indeed constitute the backbone of Lottery Sambad eco-system, which enables its smooth running on day-to-day basis. With the help of organized four-tier retailer network, compliance standards and extensive retail network, authorized retailers successfully work as intermediaries in the eco-system.
